Optimize Marketing Strategies

Customer Acquisition & Retention

Target the right households with the right message and the right marketing vehicle.

How do I best acquire new customers and retain existing customers?

Learn who your best customers are to find your best potential customers.

If you want to improve the efficiency and effectiveness of your brand’s marketing efforts, Buxton can help. Buxton’s Customer Acquisition and Retention Solution helps you understand who your best customers are so you can find where more potential customers are located. Utilize those insights to market to the most valuable potential customers with the right message and right marketing vehicle.

Targeted marketing the right way.

Stop marketing to thousands of consumers who are not good prospects simply to reach the ones who are. Reduce waste by using a targeted approach and channel the savings into other marketing initiatives that allow you to efficiently and effectively grow your customer base.

Use similar insights to understand which customers are at risk of churning, and then develop marketing and communication strategies to keep them engaged.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Buxton offers two approaches for integrating analytics into your marketing campaigns, so you can select the one that works best for your needs.

Custom Predictive Marketing Model

Our classic solution includes a custom predictive marketing model that identifies target households. License direct mail contact lists based on the model or allow us to deploy digital campaigns on your behalf.

Solution Enhancements

Custom Segmentation

Want to enhance your Customer Acquisition and Retention Solution further? Dive deeper into the nuances of your target customer groups through custom segmentation.

Visual Analytics Dashboards

If you want to better communicate your company activity and results, we offer custom visual analytics dashboards.

Solution Features

What does the Customer Acquisition & Retention Solution do for you?

Predictive Marketing Model

Maximize your retail brand’s customer acquisition investments.

Marketing Campaign Execution Services

Send your marketing messages to the right customers.

Custom Segmentation

Identify customer groupings to tailor marketing efforts and better connect with your store’s customers.

Visual Analytics Dashboards

Visualize data to find answers to your most important KPI questions.