Market Optimization

When planning to enter a new market or infilling an existing market, you need to know how many stores the market can support and where those stores should be. Buxton’s Market Optimization products – Market Study and Market Optimizer – were designed to address those questions and to provide your retail brand with a roadmap for growth.

Know and capture a market’s maximum potential.

In order to win in a market, you need to know that market’s maximum potential. Both Buxton’s Market Study and Market Optimizer give you the insights you need to succeed.

Test expansion scenarios.

Buxton’s Market Optimizer allows you to automatically assess the potential of a market and the ideal layout of trade areas in SCOUT, an application in the Buxton Analytics Platform. Test and learn by changing thresholds.

Plan growth into new markets.

Entering a new market requires a solid plan. Buxton’s Market Study determines the order in which you should open stores to maximize cash flows and offers our most detailed form of market analysis.

Infill existing markets.

Market Optimization products aren’t just for new market entry; they can also be used to infill your existing markets. Get the most out of each operating region.