Existing Store Assessment

Our Existing Store Assessment allows retailers to identify which stores meet or exceed expectations, and those that require further investment or relocation. With Buxton’s Existing Store Assessment, you can develop a roadmap for optimizing your operations at the store level. Buxton separates your stores into four quadrants by comparing actual performance to forecasted performance.

Develop a roadmap to maximize potential and avoid cannibalization.

This analysis allows your retail leadership team to cut through the clutter by separating each of your stores into one of four categories: Study, Grow, Reposition/Relocate and Optimize.

Study stores with a high revenue forecast but low performance.

You have stores that continue to underperform their potential, but why? They are in the right trade area but may require further investment to reach their potential. Remodeling, operational changes, localized marketing and improved merchandising mixes are options to evaluate.

Replicate your successful stores.

By analyzing the stores that have a high revenue forecast and high performance, your real estate team’s goal should be to find more locations just like these and operations should replicate the best practices of these stores at other locations.

Identify stores for relocation.

When stores are categorized as low forecast and low sales performance, these are the locations your team should evaluate further for relocation or closure.