How We Do It
Our solution begins by developing daypart customer profiles and a custom site selection model based on the factors that drive your brand’s performance, such as competition, area draw, and population growth. The site selection model is then used to analyze hundreds of potential sites in your target geography to identify the optimal combinations. We offer several types of market analysis – from our classic potential analysis, to our market optimization family of products – so you can pick the approach that best meets your needs. The results of the analysis are deployed to SCOUT, an application in the Buxton Analytics Platform, so you can quickly visualize your best market opportunities and plan your strategy.