How We Do It
Combine your data with Buxton datasets
To define who your best customers are, Buxton combines your customer and restaurant performance data with our robust internal datasets. We identify who your best customers are and provide you with detailed information on both their demographics and psychographics, which includes attitudes and behaviors.
Visualize Your Customer Profile
Profiles can be developed at an overall level or broken out by daypart, delivery channel, or region. Once complete, the profile is loaded into SCOUT, an application in our user-friendly Buxton Analytics Platform, so you can see where all of the potential customers who look just like your best customers live, work, shop, and dine.