New Customer Acquisition

Leveraging our best-in-class modeling capabilities, Buxton identifies who your portfolio company’s best customers are, where they and others just like them are located, and their likelihood to respond to your marketing. Increase campaign profitability by targeting the right customers using Buxton’s direct mail list rental and targeted digital marketing services.

Understand who your portfolio company’s best potential customers are.

Based on your portfolio company’s customer data, Buxton will identify the characteristics that differentiate customers from those who are not likely to respond to marketing offers. We develop a profile of the brand’s best customer segments and provide you with detailed information on who those customers are and where they and others just like them are located.

Pinpoint households to target with direct marketing campaigns.

After identifying who the brand’s best customers are, Buxton uses the model to score households in target geographies. You can then market to the best prospects using our campaign execution services.

Increase ROI through improved targeting.

Improve the efficiency and effectiveness of marketing efforts by taking a targeted approach through our direct mail list rental and digital campaign deployment services. Maximize your marketing budget to acquire new customers.

Measure the results of marketing campaigns to optimize future initiatives.

Following each digital marketing campaign, Buxton provides key performance indicators to help measure success. We can also conduct a more detailed response analysis for direct mail, digital, or multichannel campaigns to determine response rates and profitability.