Location Intelligence Solutions

Location intelligence software refers to technology that helps organizations study specific locations or geographic markets. It may include Geographic Information System (GIS) tools (mapping tools), foot traffic analysis tools, and reporting tools that summarize statistics about the population or businesses in the study area. Some location intelligence software platforms can be enhanced with additional analytics, such as customer profiles, site scoring models, and more. It typically comes with out-of-the-box datasets and, in some cases, may support the upload of first-party data.

Location intelligence software is most commonly used by teams that plan a B2C organization's brick-and-mortar presence in a market. This may include real estate, franchise development, and strategy/market planning professionals. It is popular with organizations in the retail, restaurant, healthcare, and hospitality industries.

Location intelligence is important because it helps organizations to validate real estate site selection decisions, get to know unfamiliar markets to plan future expansion, and study the trade area dynamics around current locations to identify factors that might be influencing performance.

GIS is an acronym that stands for Geographic Information Systems. It is software that allows users to visualize geospatial data layers on a map. Location intelligence software can include GIS components, but it often includes other features as well.

Buxton's location intelligence packages start with our foundational location intelligence software, which is enriched with proprietary analytics. Packages are tailored to the needs of each industry. Request a demo to learn more about the location intelligence product most relevant for you.

Key features to look for in location intelligence software include GIS mapping capabilities, foot traffic reporting capabilities, geography-based reporting features, out-of-the-box datasets on business locations and population metrics, out-of-the-box datasets on industry-specific variables (such as payer mix, demand data, and supply data for healthcare), and analytics that cover customer profiles and other types of relevant analysis. Many organizations favor software that gives the option to use either out-of-the-box datasets or a combination of out-of-the-box data and first-party data. Organizations that use a franchise business model should also look for franchise territory mapping and management features.