Optimize Marketing Strategies

Patient Acquisition and Retention

Grow your patient base by targeting the right households with the right message and the right marketing vehicle.

How do I best acquire new patients and retain existing patients?

Learn who your best patients are to find the best potential new patients.

If you want to grow your patient base efficiently and effectively, Buxton can help. Buxton’s Patient Acquisition and Retention Solution helps you understand who your patients are so you can find where more potential patients are located. Utilize those insights to market to the most valuable potential patients with the right message and right marketing vehicle.

Targeted marketing the right way.

Stop marketing to thousands of consumers who are not good prospects simply to reach the ones who are. Reduce waste by using a targeted approach and channel the savings into other marketing initiatives that allow you to efficiently and effectively grow your active patient base.

Use similar insights to understand which patients are at risk of churning, and then develop marketing and communication strategies to keep them engaged.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Custom Predictive Marketing Model

Our solution begins with developing a custom predictive marketing model that can be designed to either identify your best prospect households or to prioritize current patients for outreach. Once we’ve defined your target audience, you can license direct mail contact lists or allow us to deploy digital campaigns to those consumers on your behalf for truly targeted marketing outreach.

Solution Enhancements

Custom Segmentation

Want to enhance your Patient Acquisition and Retention Solution further? Dive deeper into the nuances of your target patient groups through custom segmentation.

Visual Analytics Dashboards

If you want to better communicate your organization’s activity and results, we offer custom visual analytics dashboards.

Solution Features

What does the Patient Acquisition and Retention Solution do for you?

Predictive Marketing Model

Maximize your specialty healthcare organization’s patient acquisition and retention efforts.

Campaign Execution Services

Send your specialty healthcare organization’s marketing messages to the right current or prospective patients.

Custom Segmentation

Identify patient groupings to tailor marketing efforts and better connect with your specialty healthcare organization’s patients.

Visual Analytics Dashboards

Discover visual answers to your healthcare organization’s most important KPI questions.