Prioritize Markets

Market Opportunity

Deploy capital more efficiently by prioritizing markets and identifying how many facilities each market can support. Grow market share and gain a competitive advantage.

How many facilities can I have and where should they be located to maximize revenue and minimize cannibalization?

When it’s time to expand your facility network, how do you identify which markets present the best opportunities? And once you’ve entered a market, how do you determine the number of locations it can support and where those facilities should be placed?

Identify new markets for potential investment.

Buxton’s Market Opportunity Solution can help you to identify which new markets offer the best potential for investment or find hidden infill opportunities to maximize your existing markets.

Analyze location potential.

We identify how many facilities each market can support, where each facility should be placed, and the performance potential of each new facility. Our analysis can help you to define your inventory of top potential locations and even identify existing facility trade areas that no longer offer the best opportunities so you can proactively manage your growth strategy.

By understanding your ideal facility network in each of your markets, you can optimize your capital investments, achieve your growth objectives, and reduce waste.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Patient Profile and Model Development

Our solution begins by developing a patient profile and custom site selection model based on the factors that drive your brand’s performance, such as competition, demographic trends, and healthcare demand.

Market Analysis

The site selection model is then used to analyze hundreds of potential sites in your target geography to identify the optimal combinations. The results of the analysis are deployed to SCOUT, an application in the Buxton Analytics Platform, so you can quickly visualize your best market opportunities and plan your strategy.

Solution Features

What does the Market Opportunity Solution do for you?

Patient Profile

Understand who your best patients are, where they live and work, and their value to your organization.

Site Selection Model

Open high performing facilities and avoid making costly mistakes.

Potential Analysis

Know your growth potential across any market or region in the country.

An easy-to-use interface to access all of these features. Built for everyone in your organization.