Optimize Markets

Market Opportunity

Identify your optimal facility footprint to deploy capital more efficiently, grow market share, and gain a strategic advantage over your competitors.

What’s my optimal facility footprint by service line?

Are you fully capturing the market opportunity in your service area?

Know how many facilities by service line your market can support.

Buxton’s Market Opportunity Solution helps you to maximize the opportunities in your service area by identifying how many facilities by service line your market can support and where each facility should be placed. Our analysis allows you to define your inventory of top potential locations for de novo growth or acquisition.

By understanding your ideal location footprint in each of your markets, you can optimize your resource allocation to achieve your growth objectives while reducing waste.

This solution includes:

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

DESIGNED WITH YOUR TEAM IN MIND

Analytics created for you.

How We Do It

Facility Service Line Site Selection Model

For each service line of interest, we develop a profile and service line model, which is the analytical tool used to benchmark potential in your market. We use the model to identify the number and optimal placement of facilities for that service line so you can identify opportunities to add new facilities. The results of the analysis are deployed to SCOUT, an application in the Buxton Analytics Platform, so you can quickly visualize your best market opportunities and plan your strategy.

Solution Features

What does the Market Opportunity Solution do for you?

Patient Profile

Understand who your best patients are by service line, where they live and work, and their value to your system.

Service Line Model

Understand the best opportunities for individual service lines based on analytics.

Potential Analysis

Know your health system’s optimal facility footprint in current or future markets.

An easy-to-use interface to access all of these features. Built for everyone in your organization.