How We Do It
We combine our datasets with your customer and unit performance data
To define who your best customers are, Buxton combines your customer and unit performance data with our robust internal datasets. We identify who your best customers are and provide you with detailed information on both their demographics and psychographics, which includes attitudes and behaviors. We can even develop profiles for relevant subsegments such as daypart, delivery channel, or region.
Visualize Your Customer Profile
Once complete, the profile is loaded into SCOUT, an application in our user-friendly Buxton Analytics Platform, so you can see where all of the potential customers who look just like your best customers live, work, shop, and dine.
