https://www.buxtonco.com/images/core-icons/navigation-location-selection.svgSite Selection Analysis

Open Home Run Locations 

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Select great sites and avoid expensive mistakes

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Reduce risk by bringing science to the art of real estate site selection

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Accelerate your site evaluation with tools for fast analysis

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Streamline preparation and enhance real estate packages for committee reviews

Trade Area Analysis

Explore potential trade areas

Back your site selection decisions with a deep understanding of potential trade areas. Visualize concentrations of potential customers, spot potential drive-time trade area overlap with your existing locations, identify competitive presence, find areas with friendly cotenants, and more with our user-friendly GIS-based tools. 

  • Vet sites to ensure they meet key trade area requirements
  • Understand the landscape before making a site visit
  • Supplement your site packets for real estate committee reviews

Site Scoring Insights

Score sites to quantify potential

Adding a new location is one of the most important investments that a company makes. Take your site analysis to the next level with a Buxton site score model. Each model is tailored to your business to help you quickly evaluate a site based on the key drivers of your success. 

  • Enhance confidence in your site selection decisions with unbiased, trusted analytics
  • Save time in the site evaluation process with rapid scoring tools
  • Complement your boots-on-the-ground intelligence with quantitative insights

Alternative Options for Healthcare

Evaluate sites with healthcare industry models

Healthcare organizations can select from Buxton’s library of healthcare industry models, which offer rapid implementation and a customizable scoring experience for popular service lines and facility types. Use Buxton’s analytical expertise and deep healthcare industry experience to quickly determine which sites offer the most opportunity for each service. Enhance accessibility by expanding your network.

Buxton Intelligence

The Power Behind Our Solutions

Power your site selection process with Buxton’s unique blend of data, analytics, and AI backed by our 30 years of analytics expertise. Harness our intelligence to drive critical site selection analysis.

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"SCOUT's site selection analysis helps us identify the best locations for our brands by providing a comprehensive view of the market."
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Frequently Asked Questions

What is the site selection process?

The site selection process decides which piece of real estate is the best investment for a new location. It involves analyzing quantitative, qualitative, and financial factors. Many organizations use a real estate committee review process to evaluate the factors and make a final investment decision.

What are the factors to consider in site selection?

Consider trade area factors such as concentrations of both actual and potential customers, competitive presence, friendly cotenant presence, area draw, and more. Additionally, consider the characteristics of the real estate itself, including condition, visibility, and ease of ingress/egress. Finally, consider financial factors such as the projected performance of the site relative to leasing costs.

What is the site selection analysis in GIS?

GIS or mapping tools can support site selection analysis by layering important trade area factors on a map. Viewing the data in this way can visually tell the story of a site and sometimes make it easier to understand why a site is or is not a good investment.

Why is strategic site selection analysis important?

A brick-and-mortar location is one of the most important - and expensive - investments that a company makes. Site selection needs to be approached strategically to reduce the risk of opening poor performing locations and increase the chances of opening home run locations.