Propensity Scoring
Turn Personas Into Customers with Next-Level Scoring
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This isn’t the propensity scoring
you think you know
Increase the effectiveness of channels like email, SMS, and direct mail by enriching your database with powerful lookalike scores.
Maximize your marketing budget by targeting prospects with a higher propensity to purchase.
Drive higher customer lifetime value by targeting existing customers ready to spend more.
Smart Targeting
Know the best contacts to target for increased revenue
Traditional lead scoring gives you only half the picture. Import your customer data and fuel it with Buxton Intelligence, which is derived from robust datasets, three decades of analytics experience, and the power of AI. The result? Smarter targeting to maximize your budgets.
- Make your budget go further by defining high-potential campaign audiences
- Avoid the pitfalls of cookie-cutter, ineffective lead scoring systems
- Save your team time on internal list segmentation
Customer Scores
Identify current customers with untapped spending potential
Which of your current customers have the potential to become a top spender? Find untapped potential of those in your customer database who are ready to spend more with you.
- Grow customer lifetime value by focusing on customers with the highest potential
- Maximize your promotions by making your best offers to your highest-potential customers
- Refine digital ad audiences by feeding platforms with lists of high propensity customers
Lead Scores
Identify prospects in your database with the highest likelihood to convert
As a marketer, you don’t just want to get more customers. You want to get more of the BEST customers. Our scores help you convert more of the prospects in your database who most align with your best customer profile.
- Focus your customer acquisition campaigns to make dollars stretch further
- Know which leads to nurture with tempting promotional offers
- Refine digital ad audiences by feeding platforms with lists of high propensity leads
Buxton Prospecting Subscriptions
Fill your funnel with high-potential prospective customers
Let Buxton identify audiences in your target geographies that match your best customer profile. Our prospecting solution provides you with leads so you can fill your funnel with contacts that have a higher likelihood to convert…and stay.
- Reach new audiences and increase customer acquisition
- Refine digital ad audiences by feeding platforms with lists of high propensity leads
Buxton Intelligence
The power behind our propensity scoring solutions
Propensity score models are powered by Buxton Intelligence, our unique blend of data, analytics, and AI backed by our 30 years of analytics expertise. Harness our intelligence to answer your most important marketing and location questions.
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Leading Brands Trust
+36%
Customer Retention
Customer Story
A franchisee for a popular fitness franchise generated ROI of more than $19 for every $1 invested with Buxton and grew customer retention by 36% using our marketing intelligence solutions.
Frequently Asked Questions
What is customer propensity score, and how do you calculate it?
A customer propensity score tells you how likely a customer is to take a certain action or achieve a certain outcome. It is calculated based on the probability of the desired outcome. Buxton's customer propensity scores focus on telling you which of your customers or prospects match the profile of your highest customer lifetime value customers. In other words, it assigns a propensity score based on how closely a customer or prospect matches the characteristics of your best customers.
What is an example of a propensity score?
If Customer A represents your "best customer" (a customer with top-tier customer lifetime value), that customer is assigned a perfect score of 100. Customer B may be assigned a propensity score of 90, which means they strongly match the characteristics of a "best customer" but have not yet reached that level. Knowing that Customer B has a very high likelihood of becoming a "best customer" means that your marketing team may want to design special offers designed to grow Customer B's lifetime value.
What is an example of a propensity score model?
A propensity score model is any model designed to tell you how likely a specific event is to occur. These can be very simple (think of basic lead scoring, which assigns points to prospects for each characteristic that suggests they fit the ideal customer profile) or very advanced.