Custom Marketing Analytics & Services
Acquire & Retain Customers With Marketing Solutions Tailored to Your Needs
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Customize our analytics to your needs for efficient and effective marketing programs
If you are ready to take your marketing analytics to the next level, Buxton can help. Our custom marketing solutions are tailored to your objectives to help you reach your team’s specific marketing goals. Go beyond the basics in understanding your customer base, identifying your best target households, and reaching them through direct mail and digital channels to drive higher ROAS.
Contact us to learn about some of our most popular custom services.
Custom
Marketing Models
Custom scoring models and personas based on your specific marketing objectives
Marketing Campaign Execution Services
Direct mail list rentals and digital campaign deployment services to reach your Buxton-defined audiences
Visual Analytics
Dashboards
Dashboards to track the KPIs that matter most to your marketing team
Leading Brands Trust
36%
Customer Retention
A franchisee for a popular fitness franchise generated ROI of more than $19 for every $1 invested with Buxton and grew customer retention by 36% using our custom marketing solutions.
Frequently Asked Questions
What do custom marketing analytics include?
Custom marketing analytics are tailored to your project objectives and business questions. This typically includes a tool - such as a targeted marketing model - to help you better understand and identify customers/prospects to include in a campaign, some type of list rental or other targeted marketing execution support, and post-campaign measurement.
What type of data is typically used in custom marketing analytics?
Buxton's custom marketing analytics draw on your customer and transaction data combined with our extensive household-level datasets.
What is the goal of custom marketing analytics?
The goal of Buxton's custom marketing analytics is tailored to your business objectives. For example, your objective may be to acquire more customers who match the profile of current customers with high customer lifetime value, to identify customers with the highest propensity to respond to a specific marketing channel, or to segment your customer base by business line/healthcare service line and run separate customer acquisition campaigns for each division. No matter what your objective is, Buxton designs the right tools to help you reach it.