Customer Analytics for Retail
Drive Omnichannel Growth Using Deep Customer Insights
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Customer Analytics to Drive Your Retail Growth Strategy
Navigating the competitive retail industry without deep customer data insights is like driving a car without headlights. Whether your goal is to optimize your e-commerce performance, open home run locations, or maximize the return on your marketing investments, Buxton’s customer data analytics solutions guide you along the path to success.
Customer Insights
Who are my customers as consumers?
Get the full picture of who your customers truly are – from demographics to lifestyles to media preferences. Use Buxton’s customer profiles and personas to make customer-centric growth decisions.
Site Selection
Where should I open my next store?
Open home run locations close to your target customers and avoid expensive mistakes with Buxton’s analytics tools and solutions. Score sites and analyze trade areas to inform your business decisions.
Market Optimization
What’s my runway for brick-and-mortar growth?
Know the optimal number of brick-and-mortar stores for your brand based on different performance thresholds, and know where those stores should be placed. Plan your strategic roadmap for growth.
E-Commerce Conversion Tracking
How can I optimize e-commerce performance?
Faced with tracking limitations, brands turn to Elevar to help them enhance e-commerce performance and increase revenue simply by capturing and activating more of their website conversion data. Easily push more web events and site visitor data to advertising, email, and SMS to help increase your ROI.
Why Leading Retailers Choose Buxton
Buxton Intelligence
Buxton Offers Deeper Insights for Retail Brands
With hundreds of datasets and AI-powered intelligence, Buxton offers the deep analysis brands need to move their business forward. Our solutions are powered by Buxton Intelligence – a proprietary blend of data, analytics, and AI – that enables you to make customer-centric choices based on who your customers are and where and how you can reach them.
Retail Experience
Buxton is an Expert in Retail
Founded by retailers for retailers, Buxton has decades of experience advising retailers on their growth strategies using customer analytics.
"Buxton’s insights have been extremely helpful in refining the target geographies for our digital campaigns. We’ve been able to improve efficiency through store-level customization while reaching a higher percentage of our customer base."
"Buxton didn't just show us where to go; it showed us where not to, which is a crucial factor in our sustained success."
"The fact that Buxton came in and really became a partner in our business really set Buxton apart from other analytics firms that are out there."
"If you're a founder considering Buxton, it's worth it. You're getting your first locations in the best real estate and demographics. Understanding who your client is, is crucial, and Buxton provides unmatched data to help make those decisions."
Client Success
Retailers Have a Track Record of Success with Buxton
After more than 30 years, brands continue to choose Buxton as their customer analytics solutions provider to fuel their growth. Drive omnichannel growth with Buxton.
