Analyze and attract brands to any location

Discover which retail, restaurant or consumer service brands are the best match for any site nationally. Use aggregated consumer behavioral data to compare visitors at the brand's current locations to your site's trade area. Present a compelling case to prospective tenants with data-driven insights.

Request Demo

Customer Analytics

Derived from Buxton’s
powerful analytics arsenal

Key Metrics

Compare and present
the most important
metrics brands use in
site selection

Trade Area

See the true trade area
of any location using
data from actual visitors

Dynamic Sales

Open doors with data
using easy to share
interactive reports

Overview

Easy-to-use analytics

Use analytics derived from consumer behavioral data combined with psychographic segmentation to match brands with properties.

Massive Scale

Built to scale with Buxton’s robust data library

Historical Data

Covers back to
January 1, 2019

Clean & Accurate

Proprietary data cleansing
and normalization methods

Buxton Enriched

Advanced attributes for
making assessments

Match brings your leasing and development processes from offline to online

Buxton’s Match application allows you to compare a new location to a brand's existing locations based on customer potential and current customer observations. Users leverage these insights to make informed decisions about the feasibility of a brand at any given location, or to identify which brands within a retail category are the best match. Guide development decisions with Match.

How it Works

Compare actual observed visits at any site to visits at a brand's locations

Use Buxton’s aggregated, deidentified consumer behavior insights to analyze traffic at selected places and times.

Pick any retail location or site to analyze
Select a time range for comparison
Select up to five targeted brands
or a category to study
Select desired square footage range
Compare brands by proximity or geography

Simple and Powerful

Easily identify matches with key metrics

Interactive results are presented as benchmark index numbers that are easy enough for anyone to understand. Quickly visualize and compare the key metrics brands are looking at. Red is poor. Yellow is average. Green means great. It's that easy.

POOR

AVERAGE

GREAT

100

Ideal Customer Count

How do counts of ideal households in the trade areas compare?

200

Index

100

200

Ideal Customer Ratio

How does the ratio of ideal households to all households in the trade areas compare?

185

Index

100

200

Ideal Customer Similarity

How similar is the mix of all households in the trade areas?

123

Index

100

200

Psychographic Profile

Compare lifestyle and behavior attributes

Demographics don't cut it. View the psychographic make-up of the households in your site's trade area next to the brand's sites. Compare the primary, secondary, and non-core households. View detailed customer profiles of ideal visitors.

Lifestyle and behavior attributes
Side-by-side comparison
Detailed customer profiles
Ideal visitor segments

Household Composition

Marriage
Presence of Children
Number of Persons
Head of Household Age
Race and Ethnicity

Economic Circumstances

Household Income Levels
Household Education Levels

Housing & Living

Dwelling Type
Own vs. Rent
Length of Residence

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization reach its goals.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won’t return results if the aggregated data reflects less than 50 unique visitors observed in your selected study area.