The growing community of Waxahachie, Texas, located south of downtown Dallas, wanted to expand its retail and restaurant offering, but faced pushback from retailers citing the city’s size. To overcome this challenge, Waxahachie partnered with Buxton to analyze their trade area and help the community determine its retail potential. Learn how this town of approximately 33,000 was able to attract new retailers to the market using analytics and a partnership with a developer.