A one-of-a-kind U.S. lifestyle brand known for its curated apparel, home, and accessory offerings sought to grow brick-and-mortar channel sales by adding shoes to select stores. This initiative was backed by a data-driven approach, using Buxton’s customer and location intelligence to ensure strategic decision-making.
By utilizing Buxton’s insights, the retailer pinpointed the best store locations to introduce the shoe category, resulting in business growth without compromising existing product sales. Results included:
- Incremental Sales Growth: Stores that added shoes saw an increase in overall sales without negatively affecting e-commerce sales or other in-store categories.
- More Efficient Store Layout: Stores maximized revenue per square foot without major changes to the layout or compromises to the shopping experience.
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