Consumer Profile for Retail, Restaurants, & Services

Understand who your best consumers are, where more people just like them are located, and the value they bring to your organization.

The consumer profile defines your core customer, member, or patient to help you understand, at a household level, who your best consumers are, where more people just like them are located, and the value they bring to your organization. The profile, which is based on the Mosaic 71 segmentation system, leverages your customer, member, or patient data and performance records combined with our internal data sets covering 120 million households.

Profiles can be developed at an overall level or at a subcategory level depending on the level of data provided by the client. Subcategory profiles enable you to compare and visualize where unique populations live, such as primary care vs. urgent care, lunch vs. dinner, urban vs. rural, etc.

Output & Utilization

Profile results are deployed to SCOUT, which allows you to visualize where your best potential consumers are concentrated and identify areas of opportunity for your organization. We provide a PowerPoint presentation identifying your primary, secondary, and tertiary core consumer groups and their Mosaic segmentations, characteristics, affinities, lifestyles, marketing and media consumption preferences, and more. Buxton also uses your profile, and any breakouts, to develop your site score model(s).

Data Requirements

You provide data such as: first and last names and addresses. You may also provide transaction history or, for healthcare organizations, patient visit history, which allows us to determine the value that different consumers bring to your organization. For clients who are unable to provide patient, member, or customer data, Buxton can also develop a goal profile by leveraging our industry experience to identify your most likely consumers.

Buxton provides: Household-level consumer demographic/psychographic data

Buxton will work with you to set up a data feed to keep your consumer data up to date in the platform.

Implementation

Buxton recommends that the consumer profile be deployed to SCOUT to make best use of the visualization and reporting tools available in the platform.

Consumer profiles are the foundation for many additional types of analysis, including site score models.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.

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