Inform services deployment and franchise territory sales with Buxton’s approach to conducting territory optimization analyses.
Buxton’s territory optimization analysis is designed to help you take your business to the next level of growth. Buxton will utilize your site score model to score each territory in order to identify and optimize the market layout of potential franchise or service territories in your planned expansion areas.
Based on your specified performance thresholds, we assess how many territories each market can support and determine the ideal territory definitions for your services or franchises.
Territory optimization analysis results are deployed as a thematic map layer to SCOUT, which allows you to visualize your current and recommended territories, as well as manage and track the development phase for each territory. Finally, we provide an Excel spreadsheet that summarizes how many territories each market can support.
You provide data such as: Minimum performance threshold, territory spacing and sizing criteria consistent with current standards
Buxton provides: Current site score model
Territory optimization analyses require a completed Buxton site score model to conduct the analysis. To visualize the results, you need to maintain current access to SCOUT.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.
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