Buxton will work with you to establish automated feeds to your database and build out a marketing campaign dashboard with a live connection to our Tableau server, which provides a live data view of how your campaigns are performing, what your response rates are, and how much revenue has been generated by your campaigns. The dashboard can be tailored to your needs and key metrics. For banner ad campaigns, Buxton can also build a dashboard showing standard campaign KPIs to help you understand how successfully each of your digital marketing campaigns met its objective.
Buxton provides a range of other options in addition to marketing dashboards, such as executive summary dashboards to assess location performance, customer/patient dashboards to identify your best customers/patients, and product dashboards to understand which products drive success.