Custom Segmentation for Healthcare

How many distinct groups exist within your organization’s patient/customer base? In a custom segmentation analysis, Buxton analyzes your consumer records to identify the most important personas for your organization. The result is actionable insights to improve your marketing efforts, such as media consumption and marketing preferences. Move from mass-marketing to messages tailored to each consumer segment.

With custom segmentation, you can segment consumers based on actual behaviors rather than propensities. Each custom segment, or persona, typically spans multiple psychographic segments. Once you understand who your patient/customer personas are, we can show you look-a-like consumers who have the same characteristics as your various patient/customer personas.