Custom Marketing Model

Support critical marketing decisions with Buxton’s approach to developing custom marketing models.

A custom marketing model is designed to help marketers achieve their communications goals by reaching the right households with the right messages, improving the efficiency and effectiveness of marketing campaigns. Each marketing model is custom built based on your campaign objectives, primary communications channel, and intended audience.

To develop the model, Buxton studies the household-level attributes of your consumers to define their specific characteristics and the relative importance of those characteristics. Once the model is defined, we can apply it to your existing consumer list or the households in your locations’ trade areas to prioritize which consumers to include in your campaign.

Output & Utilization

Each custom marketing model you purchase includes a detailed report of the model’s findings and a single page “persona” summary of the consumer group that was studied. Additionally, Buxton provides an initial review of the target universe by using the model to score the households in the geography where you would like to conduct outreach to provide counts of the households most likely to respond. You can then license the names/addresses of those households through Buxton’s campaign execution solutions.

Data Requirements

You provide data such as: Unique location names and addresses, customer/patient first and last names and addresses, and visit history or transaction history

Buxton provides: Household-level consumer demographic/psychographic data and other variables as needed

*Requirements vary based on the model objective and client.

Implementation

Custom marketing models do not require any additional Buxton solutions to develop, but to fully utilize the model we recommend licensing names/addresses for campaign execution.

Custom marketing models may be used as an input in the following additional products: marketing campaign execution (direct mail, email, or banner ads)

Buxton's customer analytics are the secret weapon behind today's top brands.

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