Marketing Campaign Execution Services

Depending on the execution option selected, Buxton will either provide you with the names and mailing addresses/email addresses you have licensed or will execute your digital marketing campaign based on the prospect list identified with your custom marketing model. Digital campaigns (email and banner ads) include a report at the conclusion of the campaign summarizing key performance indicators such as impressions/opens, clicks, and click-through rates.

You provide data such as: geography to be included in the marketing campaign; desired number of households to target in the campaign; and if applicable the desired number of banner ad impressions per prospect, number of email deployments, length of digital campaign, and digital marketing creative assets

Buxton provides: counts of households in desired geography who can be included in the campaign; applicable contact information such as names and mailing addresses, email addresses, or IP address/device ID matching for banner ad campaigns

For the best results, Buxton recommends using a custom marketing model to define the list of households to be targeted through our marketing campaign execution solutions.