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Customer Analytics
Definition Process Result Why Buxton?
RESULT

What's the result?

Customer analytics turns data into knowledge, and knowledge into results. It fundamentally affects every part of your organization.

When you put your real customer at the center of your business strategy, you break down opinions and begin using data and analytics to drive important business decisions in every department. From site selection, to targeted marketing, to product and service offerings, to individual store performance, and more, customer analytics has real measurable impacts.

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THE RESULTS

Real Estate

  • Reduce Risk
  • Maximize ROI
  • Make Smart Investments
  • Inform Growth Strategies

Open homerun locations.

By arming you with the knowledge of exactly who and where your customer is, customer analytics allows you to maximize your investments by identifying locations with the highest potential for large returns. At the same time, this knowledge allows you to reduce the risk of making a bad decision by opening a poor performing location, or opening a location that cannibalizes your current locations. This is how you develop a true real estate growth strategy.

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THE RESULTS

Marketing

  • Target Marketing
  • Promote Local Stores
  • Reduce Costs
  • Maximize Investment

Create smart, fact-based marketing campaigns.

When you know who your customers are, as well as their behaviors and interests, you can create smart, targeted marketing campaigns more easily than ever before. You can confidently know that you're getting in front of the right audience with the right message, and through the right channel. There is no longer any need to send 25,000 ads when 5,000 will do. That's how you reduce costs and maximize your marketing investment.

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THE RESULTS

Merchandising

  • Maximize Products & Services
  • Identify Missing Products
  • Understand Competitor Offerings
  • Increase Profit Margin
  • Manage Inventory

Maximize your product and service offerings.

Understanding demand and managing inventory is more difficult than ever in today's retailing world. The complexity of balancing online, in-store, and mobile demand, while planning for promotional lifts and coping with product life-cycle brings real challenges. Using analytics and historical data on consumer purchasing habits to identify patterns and predict demand can help you understand what to offer, what not to offer, and ultimately improve financial performance and optimize merchandising.

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THE RESULTS

Operations

  • Identify Underperformers
  • Understand Cannibalization
  • Inform Management

Understand store performance and make better decisions.

The day-to-day management of individual location operations can be a daunting task. Customer analytics can help you understand why a location may be meeting, exceeding, or underperforming your forecast and expectations for that piece of real estate. If you are seeing underperformance, what is it due to? Is it the management? Is it the marketing? Or is it possibly just a bad piece of land? The information from customer analytics can help you identify the real problem, and then devise a solution to get it fixed.

Our Solutions
You put customers at the center of your organization's strategy.
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