In the dynamic world of retail, understanding your customers is crucial for success. While foot traffic data provides valuable insights into the number and frequency of customer visits to your store, it falls short in painting a complete picture of your customers' shifting preferences and behaviors. To truly understand your customer base and their evolving needs, you need to go beyond foot traffic data.
Alert brings digestible, actionable intel to increase your marketing ROI. Each month, we go beyond your stores’ foot traffic data and consider customer characteristics like psychographics, lifestyle attributes, and buying behaviors to provide a holistic view of your customers, their changing purchase habits, and the factors that drive their decision-making process.
With Alert, we’ll give you the intel you need to stay current with changing customer dynamics, identifying shifts in buying patterns, preferences, and behaviors. Each month, we’ll highlight the changing attributes of your customer base. We’ll also give you recommendations on the best ways to target the areas where you’re gaining traction and diversify your strategy for those you’re losing.
Your Customers are Constantly Evolving
Your key customers are changing rapidly, shifting their purchase behaviors and media consumption habits. While foot traffic data provides valuable information about the number of customer visits to your store, it only scratches the surface of customer intel. To gain a deeper understanding of your customers, you need to consider each of your customers’ psychographics, lifestyle attributes, and buying behaviors.
Buxton is the largest aggregator of customer data. We know everything about your customers, and we are experts on tracking their evolving needs. Alert arms you with the knowledge to provide personalized marketing and ensure that your messaging, offers, and experiences align with evolving customer needs.
Your Entire Customer Base is Changing
How well do you really know your customers?
Traditionally, comprehensive market analyses were the go-to method for understanding customer dynamics. However, in today's fast-paced world, customer behaviors and preferences are evolving at an unprecedented rate. To effectively stay ahead of the game and understand who is buying from you, as well as from your competitors, you need a monthly report that highlights changes in your customer base.
To calculate the relevant changes in your customer attributes, we compare the Mosaic segments associated with mobile devices observed at your locations. We’ll let you know which locations are experiencing the biggest changes and how you can best target your new customers.
Your Marketing Strategy Needs Updates
A new group of customers means significant changes to your tried-and-true marketing strategies. Brace yourself because you're going to have to completely restructure your outdated marketing plans to target these new groups and keep up to date with your evolving customer base. But we won’t leave you to fend for yourselves. Our customer intelligence provides you with the tools you need to prioritize resources and effectively speak to your new customer base.
While identifying the stores in need of assistance is a crucial first step, tailoring localized marketing plans is where the real challenge lies. Each trade area possesses its own unique set of challenges and opportunities, rendering blanket marketing strategies ineffective. Localized marketing not only boosts customer engagement but also optimizes return on investment and efficiency. With our location-level recommendations, marketers can uncover the optimal mix of marketing channels, tactics, and strategies specific to each market. This targeted approach saves time, reduces wasteful spending, and enables efficient resource allocation, ultimately leading to a higher ROI and improved overall marketing performance.
To learn how you can update your marketing strategy today, visit www.buxtonco.com/alert. You’ll be glad you did.
