With Major League Baseball at the halfway point, it’s amazing to see that the Oakland A’s still have the best record in baseball… with the 4th lowest payroll. And if you’re a big baseball fan, or even just a fan of Brad Pitt, you probably remember the A’s story, which was detailed in the book and movie “Moneyball.”
Moneyball tells the story of how the small-market Oakland A's use statistical analysis as a strategic advantage to achieve great success against their wealthier rivals – revealing the fact that opportunities for a synergistic advantage can be found in the most unexpected of places.
The idea of Moneyball has taken hold over the last decade, where almost all teams in baseball now use some form of statistical analysis.
However, even though the teams achieving the most success in baseball today, not just Oakland, have great statistical analysis teams (quantitative), along with great scouting departments (qualitative), not all teams completely embrace the value of quantitative analysis – to their own detriment.
Because when the intelligence produced by both the analytics and scouting teams agrees, it provides the organization with supreme confidence to invest millions of dollars into a ballplayer.
Basically, by combining the quantitative science with the qualitative art allows for better business decisions in baseball, giving the teams with the best of both a significant advantage over their competition.
The same principles apply to retail, restaurant, urgent care and dental organizations.
The best retailers, restaurants and healthcare organizations are investing capital to make sure they have strong quantitative tools that are on par with their qualitative expertise. This, just like in baseball, helps them make better business decisions:
- Better real estate decisions
- Better marketing decisions
- Better operational decisions
These organizations are combining science with art to help give them supreme confidence in their business decisions, which helps them increase the value of their companies – all while getting a big leg up on the competition.
For those who don’t know where to start or just need a partner to lean on, Buxton helps many retailers, restaurants and healthcare organizations with the necessary quantitative/analytical tools they need.
By combining more than 250 databases with 20 years of advancements in technology, methodology and experience, we produce the best quantitative tools in the industry. And marrying these tools with your company’s expertise will lead to solutions that will help you help your organization:
- Increase your average unit volume & ROI for new locations
- Identify which existing locations have potential and are worthy of additional investment and which need to be relocated
- Decrease marketing spend, but increase campaign ROI through more targeted and efficient advertising
- Get more dollars out of your existing customers while efficiently and effectively finding new ones
- Break down silos, putting marketing, real estate and operations on the same page
If you are looking for the Moneyball of your retail arm, you’ve come to the right place. Let’s talk about how we can help you achieve similar success to that found by the A’s.
