We are thrilled to announce our acquisition of Audiense, a leading consumer intelligence and social insights platform that empowers organizations to understand and connect with their ideal audiences through advanced segmentation and actionable insights.
Building on Our Vision for the Future
This strategic acquisition, our second in two years, represents another significant step forward in our mission to revolutionize how brands understand and engage with their customers. In 2024, we expanded beyond predictive analytics and location intelligence with our acquisition of Elevar, enhancing our capabilities in eCommerce conversion tracking. Now, by welcoming Audiense to the Buxton family, we're further strengthening our ability to deliver deep consumer insights and drive meaningful connections across all channels.
With this acquisition, we're not just expanding our family of brands – we're extending our global reach. Audiense's worldwide customer base and innovative approach to audience intelligence align perfectly with our vision for the future of consumer analytics.
Transforming Customer Understanding in the Digital Age
Gone are the days when a single touchpoint could tell the whole customer story. As digital channels multiply and consumer behaviors evolve at lightning speed, building strong customer relationships has become both an art and a science.
This is precisely why we're expanding our capabilities to meet the moment. Audiense's innovative intelligence platform brings powerful new dimensions to our suite of solutions through AI-driven audience insights, advanced segmentation, and influencer discovery tools. These capabilities seamlessly complement Buxton's analytics expertise, enabling brands to unlock faster insights and activate data across every stage of the customer journey.
“Our acquisition of Audiense marks a pivotal step forward for Buxton,” said Jim Swift, CEO of Buxton. “By combining Buxton’s analytics expertise and solutions with Audiense’s powerful audience intelligence platform, we continue to redefine how brands use actionable analytics to rapidly gain new customer insights, reach their audiences where they are and improve their ongoing conversations with customers.”
Looking Ahead
The synergy between Buxton's robust analytics foundation, Elevar's conversion tracking expertise, and Audiense's audience intelligence capabilities creates an unparalleled suite of solutions for modern brands. Together, we're enabling organizations to:
- Gain deeper understanding of their target audiences through AI-driven insights
- Optimize engagement strategies across 20+ integrated marketing channels
- Make data-backed decisions for both digital and physical presence
- Build stronger, more meaningful customer relationships
- Drive conversion and value across every touchpoint
We're excited to embark on this new chapter and continue our mission of helping brands build stronger, more meaningful customer relationships through data-backed insights. The future of consumer intelligence is bright, and together with Audiense, we're ready to lead the way.
