Proactive health management by patients contributes to positive health outcomes, but do you know which segments in your patient base show a tendency towards having below-average health management?
In this blog, we explore these segments, as well as tools used to identify these households, how to find them within your patient profile(s), and actionable strategies to consider.
For this exercise, we started by diving into the Experian variable for below average active health management.
Identify Below Average Active Health Management Segments
Which consumer segments are classified as having below average health management, and how can you spot them in your own patient profile(s)? Using the Audience function within the Segmentation Guide, which is accessed through SCOUT, we were able to select the “active health management: below average” variable to identify the top segments that meet this criterion. This revealed six top segments most likely to have a below average active health management score.
To identify these segment types within your patient profile(s), start by cross-referencing our list of top six segments:
- R67 (Passionate Parents)
- P59 (Expanding Horizons)
- M45 (Growing and Expanding)
- I33 (Balance and Harmony)
- M44 (Creative Comfort)
- O53 (Colleges and Cafes)
As we continue to dive into this top six list, it's important to note that these segments represent a snapshot and not a comprehensive view of patients with below average health management.
Apply Segment Insights to Understand Differences in the Below Average Health Management Landscape
If you’re looking to understand these household types, it’s recommended to drill into the segments within your patient profile. For instance, the segments we’ve highlighted include the young, single "Passionate Parents" segment, the blue-collar "Expanding Horizons,” the rural "Growing and Expanding" families, busy "Balance and Harmony" established families, country life “Creative Comfort” rural families, and the "Colleges and Cafes" crowd, each bringing their unique needs and lifestyle to their health decisions. While some of these patient types may be found within your profile, it’s possible you may have below average health management segments not shown in our top six.
By referencing your patient profile and leveraging the Segmentation Guide, you can delve deeper into the specifics that define your top segments' decision-making styles.
Inform Strategy by Evaluating the Below Average Health Management Segments
Once you know whether your patient profile(s) includes below average health management segments, you may be curious about potential considerations to care for these patient types. We have included a few ideas to help you get started.
R67 - Passionate Parents: Young Single Parents in Urban Areas
The Passionate Parents segment comprises young, single parents living in city apartments with a cost-conscious mindset. Healthcare providers can engage this group by emphasizing affordable health services and education on preventive care for the family that fits their busy, budget-focused lifestyles.
P59 - Expanding Horizons: Middle-aged Families with Blue-collar Jobs
Middle-aged families in the Expanding Horizons segment work blue-collar jobs and face budget constraints, which may limit their access to healthcare resources. Offering payment options and highlighting the value of preventive care could bridge this gap.
M45 - Growing and Expanding: Young Families in Rural Areas
This segment includes young, working-class families and single parent households in rural settings. Tailored health programs that account for the limited access to healthcare providers and facilities in these areas, along with mobile health units, could significantly improve their active health management.
I33 - Balance and Harmony: Established Families in City Neighborhoods
Balance and Harmony's established families enjoy lively lifestyles but may overlook health management due to their busy schedules. Healthcare providers should promote family health programs and convenient healthcare services to engage this segment.
M44 - Creative Comfort: Rural Families with Diverse Dynamics
Creative Comfort's rural families cherish their country life but may have limited healthcare access. Introducing telehealth services and community health workshops can encourage better health practices within this group.
O53 - Colleges and Cafes: Youthful Singles and Graduates
The Colleges and Cafes segment is characterized by youthful singles and recent graduates who are politically disengaged and lead on-the-go lifestyles. Telehealth, walk-in or urgent care services can appeal to these healthcare consumers.
Actionable Strategies for Healthcare Providers
- To effectively reach and engage these patient segments, you may want to consider the following strategies:
- Utilize digital platforms for health education and telehealth services, especially for rural and young, tech-savvy segments.
- Emphasize the affordability of preventive care to address budget concerns.
- Develop community-based health programs and workshops to increase accessibility and awareness.
- Tailor health and wellness programs to fit the unique lifestyles and needs of each segment.
Bottom Line
By understanding the distinct characteristics and preferences of these segments, you can develop targeted strategies to improve engagement and proactive health management of your existing patients. Embracing a tailored approach ensures that all individuals, regardless of their background or lifestyle, can lead healthier lives.
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