Healthcare organizations are increasingly relying on precise analytics to drive business decisions across departments. Buxton's suite of tools support use cases in strategic planning, marketing, and operations. This blog explores how Buxton clients can effectively utilize these tools and offers real-world client examples.
Each use case includes hyperlinks to learn more in a featured case study, product page, or an article within the Knowledge Base. To access Knowledge Base articles, first log into your Buxton Platform account then select the article to learn more.
Use Case #1: Strategic Planning – Mapping Future Growth
Problem: How can I identify potential markets for expansion and optimize site selection with limited resources?
Buxton’s Solution: Utilize Buxton’s market planning tools, such as market optimization analyses or industry hotspots
CityMD, an urgent care practice based in New York City, rapidly expanded from four locations to over 150 in two years. The key to their success was embracing a consumer-centric philosophy and leveraging Buxton's analytics. Buxton conducted a market optimization analysis, also called a potential analysis, for CityMD, which identified the best growth opportunities to support the strategic planning process.
CityMD used the results of the analysis and the underlying tools to confidently present data-driven plans to their steering committees and boards. The analytics not only validated their market choices but also helped sort through internal and external data to uncover new growth opportunities. As a result, CityMD successfully increased the average unit volume of new location openings and continued their rapid expansion.
How to Apply This: If you don’t already have a market optimization analysis in your suite of Buxton tools, consider adding one. These can be custom tools like Optimizer or off-the-shelf insights to point you toward areas that warrant further evaluation, like our healthcare industry hotspots. You can also use the native mapping and reporting features in SCOUT to study markets and visually identify pockets of opportunity to craft your own roadmap toward future growth.
Use Case #2: Facility Planning – Selecting Service Lines for Multi-Specialty Facilities
Problem: How do I determine which service lines to offer in a new or existing multi-specialty center to maximize utilization?
Buxton’s Solution: Conduct a service line mix optimization analysis using site score models
Cooper University Health Care utilized Buxton's healthcare industry site score models for a variety of service lines to help inform the service line mix decision for a new multi-specialty center. The analytics provided an easy-to-understand score for each service line so the team could compare the potential for each service line at that facility.
The data-driven analysis was a helpful input in selecting the final service line mix, ensuring the new center was positioned to meet community needs and maximize utilization.
How to Apply This: Use your Buxton site score models to score current or potential facilities that don’t currently offer a particular service line. For example, if a primary care clinic scores well for urgent care, that might indicate the opportunity to add after-hours urgent care services at that facility. Don’t have models for all of your service lines? Talk to your account rep about our library of affordable, off-the-shelf industry models for common service lines/facility types.
Use Case #3: Marketing – Enhancing Patient Acquisition
Problem: How can I increase patient volume for specific service lines?
Buxton’s Solution: Leverage Buxton’s marketing intelligence solutions
For this large U.S. health system aiming to grow its orthopedic service line, Buxton's marketing intelligence solutions were pivotal. By analyzing existing patient data and market demographics, Buxton helped develop targeted audience lists for hip and knee replacement services. The campaigns focused on reaching potential patients through the most effective media channels, as identified by Buxton's propensity insights and persona creation.
The targeted approach resulted in a 14:1 ROI, with significant revenue attributed directly to the marketing efforts. This example demonstrates how Buxton's marketing tools can transform patient outreach and engagement, leading to measurable financial success and enhanced service line growth.
How to Apply This: If you haven’t invested in marketing intelligence solutions from Buxton yet, many of your existing tools can still be useful to marketing teams. Share the list of Mosaic segments included in your patient profile with your marketing team to help them better understand the lifestyles and media preferences of your patient base, and be sure to keep those profiles up to date with periodic refreshes. You can access a Mosaic segment guide via SCOUT, which gives your teams more in-depth insights into each segment. Mapping your profile results in SCOUT can also be helpful since it can reveal geographic areas with high concentrations of potential patients – guiding marketing teams on where to focus outreach efforts. You can also use SCOUT reports on the population of your service area to help inform campaigns.
When you are ready to take a more advanced approach, talk to your Buxton rep about our tailored marketing intelligence solutions.
Use Case #4: Operations – Pinpointing Facility Challenges
Problem: How can I get insight into a facility's trade area to enhance operational decisions and efficiency?
Buxton’s Solution: Access SCOUT Trade Area Reports
SCOUT’s trade area reports offer detailed insights into what is happening within a facility's surrounding area, including demographics, social determinants of health, and other market dynamics. These reports help healthcare organizations better understand their trade area dynamics.
With access to trade area reports, healthcare management teams can answer questions about supply and demand. This can assist with streamlining operations and refining service offerings for each facility. Understanding the trade area helps identify potential issues and opportunities, leading to improved operational efficiency.
How to Apply This: Make sure you know how to access and interpret SCOUT’s trade area reports to gain detailed insights into your facilities’ surrounding areas. Regularly reviewing these reports helps identify changes, which allows for more informed operational decisions and efficient resource allocation.
Bottom Line
Buxton’s tools provide a robust foundation for healthcare organizations to thrive in a competitive and complex environment. By integrating these tools, Buxton clients can enhance strategic planning, supercharge marketing efforts, and streamline operations, ultimately leading to improved patient experience and organizational growth.
Explore these tools to learn more about how Buxton can support your specific needs and healthcare strategies in this webinar, “Discover Insights to Improve Facility Performance.”
Does your team need more user licenses to maximize your subscription and enhance performance across your organization? Contact your Buxton representative today.
