4 Ways to Enhance Performance Across Your Organization with Buxton

4 Ways to Enhance Performance Across Your Organization with Buxton

As a Buxton client, you already know that Buxton's analytics can be beneficial in making important decisions. But did you know that teams across your entire organization can benefit, too? Buxton's SCOUT application, combined with our sophisticated analytics, provides solutions for your real estate, franchise sales, marketing, and finance & operations teams. In this blog, we’re highlighting four use cases that can help your teams maximize the Buxton tools already at your disposable and highlight additional tools that can help you elevate your business performance.  

Within each use case, you’ll find a hyperlink to learn more about the product, as well as an article within the Knowledge Base. To unlock the article, you must first log into your Buxton Platform account. Once logged in, you may select the features and products below to learn more.  

Use Case #1: Real Estate 

Selecting the right location is crucial for real estate professionals because the success of a retail store, restaurant, or other business heavily depends on its location. A well-chosen site can lead to high foot traffic, strong sales, and long-term viability, whereas a poorly chosen site can result in underperformance and potential closure.  

Buxton's SCOUT application offers helpful trade area reports that are a good starting point for organizations seeking information to help guide site selection decisions. These reports provide insights into potential trade areas, helping you evaluate the demographic, psychographic, and economic characteristics that influence site performance. 

Site score models enhance and expedite this evaluation by analyzing a myriad of factors to score potential sites, giving you the most critical insights in a single report. The models usually take into account variables such as competitive presence, accessibility for your best potential customers, and proximity to complementary businesses, giving a holistic view of each site's potential. 

Real estate teams looking for a longer-term growth roadmap will want to use Optimizer. Optimizer allows you to automatically assess the potential of a market and the ideal layout of trade areas.  This allows you to test expansion scenarios and identify the trade areas your team should concentrate on when looking for real estate. 

All of these tools streamline site selection processes and help you make data-backed decisions that minimize risk and maximize return on investment. 

Use Case #2: Franchise Sales 

Franchise sales teams need to effectively map and manage territories to avoid over or underselling a market. Proper territory management ensures that franchises are strategically placed to maximize market potential while preventing overlap that could dilute sales and hinder franchisee success. 

SCOUT's territory mapping feature allows you to visualize franchise territories by uploading your territories. This visual tool makes it easy for your entire franchise sales team to keep track of open and sold territories and to illustrate proposed territories to a prospective franchisee. It also aids in identifying potential gaps in coverage where new franchises could be established, thereby maximizing market penetration. 

A territory optimization analysis is a good fit for organizations who want to use analytics to determine the ideal territory structures.  This analysis considers various factors such as population density, demographic profiles, consumer behavior, and competitive presence to determine the ideal layout for franchise territories. By balancing market coverage and avoiding overlapping territories, the analysis ensures that each franchise has the best chance for success. 

Effective territory management through these tools allows you to: 

Improve resource allocation by ensuring that sales efforts are focused on the most promising available areas. 

Support franchise growth by identifying high-potential territories for new franchise locations. 

Enhance overall market performance by preventing market saturation and ensuring fair, profitable territory distribution. 

 

Use Case #3: Marketing 

 Marketing is all about sending the right message to the right audience through the right channel. Unfortunately, this often involves a lot of guesswork. Buxton offers a variety of tools that can help your marketing team deploy more targeted campaigns.  

The media preferences report within SCOUT provides detailed insights into the channels and platforms that people in a geographic area prefer, enabling you to tailor your marketing strategies accordingly. This report analyzes data such as viewing patterns, preferred times for media consumption, and engagement levels across different platforms. Armed with this information, you can design marketing campaigns that are more likely to capture the attention of consumers in your target markets. 

Buxton's marketing intelligence solutions, including customer personas, Alert, and propensity scoring, further enhance your marketing efforts by providing insights on your customer base rather than the population.  For example, you can access channel mix insights that are tailored to your core customer groups, determine which audience attributes to select when building Meta campaign audiences, and pinpoint specific customers in your database with potential to spend more.  

By utilizing these insights, you can: 

Refine your marketing campaigns to focus on the channels and messages that resonate most with your target audience. 

Increase engagement by delivering personalized and relevant content. 

Optimize your marketing budget by focusing on the most effective strategies and eliminating wasteful spend. 

 

Use Case #4: Finance & Operations 

Finance and operations teams have one thing in common: they both care about maximizing the performance of open locations. These two teams are the departments most frequently involved with assessing current location performance and pinpointing strategies to improve it.  

Buxton offers multiple tools that can assist with evaluating open locations. For example, operations teams benefit from the business analysis tool in SCOUT. This tool can help you to understand the competitive landscape by identifying and quantifying competition within a selected geography. By layering this competitive data onto maps, you can visually assess how competitors are positioned in relation to your own sites, helping to identify potential threats.

Operations teams may also find location-level customer personas, offered as part of Buxton's location optimization analysis solutions, to be a useful tool. By identifying the dominant customer persona for each of your locations, you can group your locations based on similar customer types to tailor your operating strategies rather than using a one-size-fits-all approach. 

For finance teams, Buxton's portfolio audit offers an evaluation of your real estate portfolio. This process takes the results from the site score models and compares them to actual performance metrics from your existing locations.  By analyzing this data, you can identify which locations are underperforming and determine the factors contributing to their performance. The portfolio audit helps finance teams to quickly segment open locations to determine which ones would benefit the most from increased investment. 

 

Bottom Line 

The Buxton Platform’s features and Buxton’s advanced analytics offer powerful tools for a wide range of teams. By leveraging these features, you can make informed decisions, optimize operations, and drive growth across your organization. Whether you're in real estate, franchise sales, marketing, finance, or operations, Buxton's offerings are designed to help you achieve your goals. 

Explore these tools to learn more about how Buxton can support your specific needs and business strategies in this webinar, “Discover Insights to Help Optimize Your Stores.” 

Does your team need more user licenses to maximize your subscription and enhance performance across your organization? Contact your Buxton representative today.   

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