CUSTOMER ANALYTICSDo you know your customer?
What is it?
Customer analytics is the in-depth analysis of a company's customer data to identify, attract and retain the most profitable customers.
How does it work?
A specific process is applied to compare and combine your customer data with an extensive bank of external data to provide answers to the questions that keep you up at night.
What's the result?
Your organization can make more informed, confident decisions, while reducing risk. You gain a competitive advantage and get the most out of your data by putting it to work.
Why Buxton?
Buxton is the leader in customer analytics. We have the biggest and brightest analytics team, the most client experience in the industry, massive amounts of data, and differentiating technology.
What is Customer Analytics?
Customer analytics is the in-depth analysis of a company's customer data to identify, attract and retain the most profitable customers.
Our browsing and buying patterns are tracked everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated reviews, there is a staggering amount of data that can be used to evaluate past customer buying behaviors, and predict future ones.
An objective view of your customers.
Often, organizations are influenced by opinions when it comes to making strategic decisions about customers and locations. Customer analytics removes the subjectivity and provides real, objective intelligence about who customers really are and where more can be found. These facts break down the silos between departments and ultimately help businesses grow.
