Buxton Names Director of Consumer Packaged Goods Division to Handle Increased Business Demand

Buxton, a leading customer analytics firm, has named Bill Bradshaw as Director of its CPGID division. Bradshaw is responsible for marketing, merchandising and real estate strategy consultation to manufacturers and retailers, focusing on the private label sector.

"Our consumer packaged goods division has seen a significant growth increase this year, and we are pleased to have Bill join our team to contribute to the continued growth of this vertical market," said Charles Wetzel, president of Buxton. "His private label experience working both manufacturers and grocers gives him an understanding of the need for analytics in driving strategic business decisions."

As director of Buxton's consumer packaged goods division, Bradshaw is charged with helping manufacturers and grocers understand and harness the power of customer analytics, enabling them to make the most efficient use of human and capital resources. Buxton's consumer packages goods clients include Kimberly Clark, HEB, Big Y Foods, Unilever and General Mills.


About Buxton

Buxton is the industry leader in market planning and marketing services using the insight of customer analytics. Since 1994, Buxton has worked with more than 1,900 clients in the retail, consumer packaged goods, healthcare and public sector industries. Clients include Walmart, Proctor & Gamble, New Balance Shoes, Sally Beauty Supply and Taco Bueno.

For more information, visit www.buxtonco.com.