Tom Buxton, President and Chief Executive Officer of Buxton, founded the business in 1994 after a career that spanned over two decades with consumer electronics giant Tandy Corporation. From his experience at Tandy, Tom recognized that accurate market research and greater insight into the potential customer base were both essential elements to the success of the operation. It also became apparent to him that these elements could be outsourced more efficiently due to cost and time constraints.

At the same time, Tom also realized that coupling his experience with the technological advances in market research could open the door to an exciting new business offering innovative services for everyone in a customer-driven business…that realization has now become Buxton. Whether your business is retailing, banking, restaurant, service provider, municipality or any of the many others who compete every minute of every day for customers, you share a common challenge with everyone fighting to grow comparable sales and profits. That challenge is successfully servicing smarter, more demanding customers who have more buying choices and less time to make those choices than ever before.

To solve that challenge and gain the competitive edge, businesses and communities need the most comprehensive profile possible of their customers' needs, wants, purchasing history, shopping patterns, lifestyle characteristics, media preferences and viewing habits.

Buxton answers these questions:

• Who your customers are, what and why they buy and how you can build on their needs?
• Where your customers are, where your "best potential customers" are, where the best sites are and how competition really affects your business?
• How to market to your customers with the right product, right price, at the right time?
• How to save unnecessary advertising expenditures by targeting your media dollars to the right audience?