Customers…We Know Them…We Find Them…We IDentify Them

Our proprietary customer analytics process, CustomerID, was created by combining advanced retail market research technologies with the most comprehensive data resources available. CustomerID identifies your customers more precisely using individual households as the basis for your analysis.

For example, a given trade area will contain thousands of demographically similar customers, all of which can be described as sports enthusiasts. Thinking that your customers like sports isn't enough…do they prefer to play golf or fish? This is the difference between group-level analysis and household-level analysis, as well as demographics and psychographics. Knowing these distinctions is the difference between success and failure of a retail concept.

Once You Know Exactly Who Your Customers Are, You Are Able To:

• Place stores in trade areas that contain the highest concentration of your best, most responsive customers.
• Launch cost effective direct marketing campaigns.
• Customize your merchandise to reflect the buying patterns of the customers in each store.
• Initiate other marketing activities, where knowing precisely who your customers are, is essential for success.

Site Selection, Hit Home Runs Every Time

Where Should You Open Your Next Store? With CustomerID, You Will Know…

• The areas with the highest densities of your best prospective customers.
• How far these customers are willing to travel to shop at your store.
• Your Buxton Drive-Time trade area measured in minutes not rings. (Rings are too general, too assumptive, and out of date with today's technology)
• The dollar value of your customers based on their proximity to your location utilizing our proprietary Buxton Drive-Time Gravity Model™ .

• Customer Profiling
• Sales Forecasting
• Market Optimization
• Cannibalization Analysis
• Competition Analysis
• U.S. Potential

To Learn More
Download our full brochure (PDF)
Request a printed brochure
Contact us at 817-332-3681 (Toll Free 888-2BUXTON)