Unlocking the Value of Big Data
October 16, 2014

The Wall Street Journal recently published an article titled “The Big Mystery: What’s Big Data Really Worth?” The article begins by exploring the fact that even though entire companies are built around the collection and sale of customer data, no Read on! →

Why Customer Segmentation is Good for Business
October 14, 2014

Last week we wrote a high-level overview about the importance of taking a customer-centric approach to your retail strategy. However, to dive a little deeper into the concept of customer centricity, it’s necessary to discuss customer segmentation as it’s the Read on! →

Take a Customer-Centric Approach to Your Retail Strategy
October 7, 2014

As retailers attempt to weather the transformations occurring in the retail marketplace and sustain performance, they are realizing that they must migrate away from the traditional product-centric archetype toward one that is customer-centric. However, what does the concept of customer Read on! →

The Four Data-Driven Steps to Customer Loyalty
October 3, 2014

Every retail executive knows that the retail landscape is evolving at a rate so fast that it’s nearly impossible to keep up. This has created an environment where retailers’ top priority is to determine how to fit into the worlds Read on! →

G.R.O.W. Your Franchise
October 1, 2014

One of the biggest challenges facing franchisors today is the staggering amount of competition. Even though some large franchise groups are in periods of stagnation or even decline, there are small franchise groups that are coming of age and looking Read on! →

3 Ways Franchisees Can Localize Marketing Efforts
September 25, 2014

Part of the beauty of franchise marketing is that the franchisor develops well-researched, professional marketing materials for the franchisee to use, simplifying the process for franchise business owners. Although these established marketing programs may exist, they also create a challenge Read on! →

The Ultimate Combination of Trends – Menswear & Activewear
September 19, 2014

Lululemon Athletica, the iconic women’s yogawear brand, has identified a potentially huge growth lever – menswear. While Lululemon has certainly made a niche for itself in the women’s activewear market, the company has realized that just adding new store locations Read on! →

What is Customer Analytics?
September 17, 2014

Customer analytics has been one of the hottest buzzwords among executives for years. But have you ever asked yourself these simple questions: What is customer analytics? What do those two words actually mean? Why is it so important?   As Read on! →

Women’s Fashion Brands Try to Woo Men
September 11, 2014

A growing number of women’s apparel brands are putting the focus on men as the last few years have witnessed an unprecedented boom in men’s fashion. Exceeding growth in women’s wear for the past five years, menswear grew 5% in Read on! →

Think Outside the Big Box
September 8, 2014

Aging suburban malls across the country are looking for redevelopment strategies as the once traffic-driving big box anchors start to go dark due to debilitating declines in consumer foot traffic and interest. Real estate developers often perceive the vacant retail Read on! →

A Second Life for American Shopping Malls
August 28, 2014

For decades, the mall has been a staple of American shopping and culture. But, the once-vibrant, traditional malls that used to be mecca for people everywhere are slowly waning and being forced to shut down after years of debilitating declines Read on! →

Let’s Get Physical: From Clicks to Bricks
August 26, 2014

Realizing that the internet does indeed have its limitations, some of the biggest e-commerce darlings, like Bonobos and Warby Parker, are developing their strategies for click and mortar shopping by opening up physical storefronts. Online retailers are discovering that they Read on! →

The Top 5 U.S. Metro Areas for Spending on Women’s Apparel
August 21, 2014

With tempered growth in the overall apparel market, some segments such as plus-size clothing and activewear are experiencing gains that are offering retailers long-awaited business opportunities.     Women’s clothing has always been strategically important to retailers – making up Read on! →

The Marriage of Bricks and Clicks
August 19, 2014

Everyone knows that the retail landscape is evolving at a rate so fast that it’s nearly impossible to keep up. While many retailers have fallen behind, others are experimenting with new business models, operations, and store management, as well as Read on! →

Top 5 U.S. Metro Areas for Menswear Spending
August 14, 2014

The world is experiencing a menaissance. Men are taking an increased interest in their appearance, are more in tune with the latest fashion trends, and are changing the rules of the menswear market.   Responding to the upsurge in demand Read on! →

Meet the New Male Consumer
August 13, 2014

Once an afterthought in the apparel landscape, male consumers are now becoming the new darling of the fashion industry. Over the past few years, men have increased their shopping activity and taken a greater interest in their overall appearance, as Read on! →

Brick and Mortar Stores are the Future of Retail
July 31, 2014

With all the hype around online and digital, it’s hard to separate fact from fiction. While digital has been one of the principal disrupters in retail, pure-play online retailers, such as Amazon, only account for 5% of total U.S. retail Read on! →

The Top 5 Metro Areas for Activewear Spending
July 29, 2014

The activewear category is booming – growing more than four times faster than the overall apparel industry – as both men and women trade in their jeans for yoga attire and athleisure wear.     The latest evolution in fitness Read on! →

The Apparel Spotlight Puts Activewear Center Stage
July 25, 2014

Long gone are the days when high-fashion designers and retailers dictated what the latest fashions would be. Now, the power lies in the hands of consumers, with their choices transforming the industry.   For the past few years, both men Read on! →

What is SCOUT?
July 17, 2014

SCOUT, Buxton’s analytics platform, is the most technologically-advanced, simple-to-use, data visualization tool in the market, and is accessible on any computer, tablet or smartphone. This cloud-based geo-analytic solution connects decision makers from executives, operations, marketing and merchandising to custom retail Read on! →

A Plus-Size Transformation in the Apparel Industry
July 15, 2014

We recently wrote about how the plus-size apparel industry was on the verge of a revolution, a prediction that has been validated by the industry’s tremendous sales growth. In the year ending April 2014, sales of plus-size clothing came in Read on! →

Deliver Moneyball Results to Your Company
July 11, 2014

  With Major League Baseball at the halfway point, it’s amazing to see that the Oakland A’s still have the best record in baseball… with the 4th lowest payroll.  And if you’re a big baseball fan, or even just a Read on! →

Control Your Cannibalization
July 8, 2014

Cannibalization: the pesky reality that puts a damper on growth by hurting sales at your existing locations and clouds your decision making as well as your results. Because when this awful word gets thrown around in business contexts, many decision-makers Read on! →

The 25 Most Popular Tourist Attractions in the US
July 1, 2014

If a waterpark isn’t your thing, TripAdvisor announced the winners of its Travelers’ Choice awards for attractions – just in time for your summer vacation. To determine the awards, TripAdvisor evaluated millions of traveler reviews and then created an algorithm Read on! →

Your Pocket Guide to the Apparel Industry
June 27, 2014

The apparel industry is being forced to face unprecedented change head-on. Technological advances and radically changing consumer behaviors are combining to reshape the retail landscape faster than some retailers can react. Today’s consumers have vastly different and greater expectations of products, Read on! →

The 12 Best Water Parks in America
June 26, 2014

  Business Insider recently compiled a list of the 12 Best Water Parks in America, ranking them by the number of water attractions including slides, pools, lazy rivers, and parks. Since we are in the throes of summer, I thought Read on! →

3 Ways Retail Is Radically Changing
June 24, 2014

For what seems like an eternity, brick and mortar retailers have been struggling to keep up and compete with online retailers, which offer unparalleled personalization and convenience to consumers by harnessing mountains of customer data.   By cultivating the information Read on! →

How to Convert Webroomers into Brick and Mortar Gold
June 12, 2014

Last week we talked about how despite retailers’ existential crisis regarding showrooming, webrooming is on the rise and, much to people’s dismay, is actually more common than showrooming. This surge in webrooming is shifting the opportunity back to brick and Read on! →

20 Things Retailers Must Know About Their Customers
June 10, 2014

Econsultancy published a blog entitled “20 Things a Retailer Really Should Know About Their Customers,” which emphasized the fact that most retailers simply don’t know enough about their customers to have a truly effective retail real estate and marketing strategy Read on! →

Where in the World Are Millennials?
May 30, 2014

Millennials – you know, the generation that has been exhaustively dissected and talked about? While the information gleaned from the extensive analysis has provided a guide to help retailers adjust their marketing strategies so they can better reach and engage Read on! →

Retailers Wake Up To a Plus-Size Industry Revolution
May 28, 2014

Apparel retailers have traditionally given the cold shoulder to plus-sized women, but some are starting to warm up to the idea of catering to this demographic and are starting to dip their toes into the full-figured clothing business. And it’s Read on! →

The 3 Most Important Demographics for Retailers
May 16, 2014

Consumer behavior, spending and demographic profiles are changing with every passing day, and retailers are left scrambling to keep up. Yet, 3 groups of consumers are emerging as the bright spots in the retail industry. Who are the groups that Read on! →

The Lost Generation: Baby Boomers
May 12, 2014

Today, most retailers are watching the Millennial generation develop into full-fledged consumers, placing an increased emphasis on how to market and engage with them. While following the traditional marketing bias of aggressively courting the 18-49 target audience – being lured Read on! →

Retail Forecast: The State of the Apparel Industry
May 1, 2014

The retail industry, while not unfamiliar with change, has reached its proverbial tipping point. The convergence of an economy in transition, rapidly developing new technologies and increasingly high consumer expectations has created the perfect storm that is dramatically transforming the Read on! →

From Insights to Action – Market Share by Buxton
April 29, 2014

Market share is the most important metric companies can use to judge the effectiveness of any possible revenue generating effort, such as marketing campaigns, branding initiatives, or CRM programs.   The reason for this is simple – market share shows Read on! →

Express Looks to Outlet Malls for Growth
April 25, 2014

It wasn’t long ago when outlet malls were thought of as a place to buy slightly damaged goods, cheap knock-off brands and other items that simply couldn’t sell in traditional retail stores and malls. But today, outlet malls are experiencing Read on! →

Buxton and Marriott Speak at Wharton
April 16, 2014

Photo Courtesy of WCAI Recently, representatives from Buxton and our client, Marriott, visited Wharton as part of the Wharton Customer Analytics Initiative Executive in Residence series. The series brings leaders in the field of customer analytics to meet with students Read on! →

What You Need To Know About Millennial Teens
April 15, 2014

For good reason, Millennials have been called the largest and most influential generation of consumers ever. The some 80 million Millennials born between the years 1980 and 2000, or those between 14 and 34 years of age, will spend more Read on! →

7 Reasons Why In-Store Shopping Will Never Die
April 10, 2014

Yes, yes, I know. The retail landscape is shifting, and as our world becomes more digital, so does our shopping experience. Many have predicted the death of brick and mortar stores and the rise of e-commerce as online sales have Read on! →

The 3 Most Important Analytics Questions
April 8, 2014

Every executive of every business has an interest in growth, innovation and sustained success, but while this concept is hardly novel, it is more complex than many imagine or care to recognize. Today, almost every retailer is collecting data, but Read on! →

Social Media’s Influence on How Millennials Shop
April 1, 2014

The elusive Millennial generation is bigger and harder to win over than previous generations. They march to a different tune, one which has been influenced by the fact that they have grown up with technology as a pacifier. Their mindset Read on! →

5 Reasons Why Millennials Love Fast Casual Pizza

  Just like better burger and better sandwich concepts, the better pizza category is captivating the elusive Millennial generation’s attention – but what’s the allure of this made-to-order pizza segment?   Quick and Easy: Millennials, known for their busy schedules Read on! →